SERVICES / Design & Branding
DESIGN & BRANDING
Strategy-led design. Brand systems built to scale.
Logo design, brand identity systems, style guides, web and print collateral. We build identities that work, not just ones that look good on a moodboard. Every project starts with positioning, ends with a real system your team can use.
WHAT WE DO
Identity systems, not just logos
Logo & mark design
Logomarks, wordmarks, monograms. Designed for the full range of applications, favicons through to billboards.
Brand identity systems
Colour systems, typography, iconography, illustration style, photography direction, motion principles.
Brand guidelines
Written and visual guidelines your internal team can actually follow. Hosted or PDF, with worked examples.
Web & UI design
Figma-first design for websites, web applications and mobile interfaces. Designed alongside our build team.
Print collateral
Stationery, business cards, signage, pitch decks, annual reports, event collateral. Print-ready files.
Brand refresh / rebrand
When the brand has drifted or no longer represents where the business is going. Refresh selectively or rebuild end-to-end.
HOW WE APPROACH DESIGN
Design that lives outside the brand deck.
Brand identity, design systems, and the day-to-day collateral that holds a brand together: slide templates, social tiles, signage, EDM templates, document covers, signature blocks, the lot. Run by senior designers who understand both pixels and the systems your team puts them through. Deliverables include the working files, the brand guidelines, and the templates as your team will actually use them, in Microsoft 365, in Canva, in your CMS.
A logo on a deck is the easy part. We design for the surfaces your team uses every day, with sensible defaults so non-designers do not have to make typography decisions in a hurry. The brand stays consistent because it is easier to follow the system than to fight it.
BRAND FOR AI
Guardrails so AI does not break your brand.
The moment your team starts using Microsoft Copilot, ChatGPT, Adobe Firefly or Canva Magic, every prompt is a chance to drift from the brand. A modern identity system has to give those tools the rails to stay on.
TOKENISED
Colour and type as design tokens
Brand colours, type pairings and weights exported as Figma variables, CSS variables and a JSON token file. AI tools that respect tokens (Figma Make, Cursor, Claude artefacts) pick the right values automatically.
PROMPTABLE
A written brand the AI can read
Tone of voice, visual language, photography style and what to avoid, written as a brand sheet a model can ingest. Drop it into a Copilot or ChatGPT system prompt and every output starts on-brand.
TEMPLATED
AI-ready templates in your stack
Brand-locked templates in Canva, Microsoft 365 and your CMS, with the structure AI assistants can fill in. Generators produce on-brand artefacts because the surfaces have the brand baked in, not bolted on after.
The pattern is simple: tokens, prompts, templates. Without them, every employee with an AI tool is a brand risk. With them, every employee with an AI tool is a brand multiplier.
FREQUENTLY ASKED
Common questions
Do you start from a blank canvas or work from existing brand assets?
Both. For a brand-new identity we run a discovery workshop and audience research first. For an evolution we audit what you have and decide together what to keep, what to refresh and what to retire.
What is in a brand identity system, beyond the logo?
Logo and variants, a full colour system with accessibility-checked combinations, type pairings with weight and size hierarchy, photography and illustration direction, iconography style, voice and tone guidance, plus working templates for the surfaces your team uses every day.
How long does a brand identity engagement take?
A typical SMB-scale identity system runs 6 to 10 weeks from kickoff to delivery. Larger or multi-brand systems extend from there. Milestone dates are confirmed in writing during discovery.
Will the brand system work for our AI tooling?
Yes, and it should. Every brand system we build now includes the guardrail layer AI generators need: locked colour tokens, approved type combinations, approved imagery treatments and a written tone guide. When your team rolls out tools like Microsoft Copilot, ChatGPT, Adobe Firefly or Canva Magic, the brand applies automatically rather than drifting from one prompt to the next.
What format do you deliver in?
Working files in their native format (Figma, Adobe), branded templates for Microsoft 365, Canva and your CMS, plus the written guidelines as a navigable web document and a PDF. You own everything we make.
Do you only design websites, or do you handle other collateral too?
Brand identity, website, social tiles, EDM templates, signage, document covers, slide decks and signature blocks. The system covers the surfaces your team actually uses, not just the website.
Need an identity that actually scales? From positioning to production-ready files.
Whether it's a new brand from scratch, a refresh, or a system to keep an existing brand from drifting, book a discovery call with our design lead.
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